Etihad Airways has raised the bar in luxury travel with the launch of a new three-room apartment that comes with an en-suite shower, double bed and personal butler.
Aptly called 'The Residence,' Etihad has transformed part of its A380 upper deck into a luxurious flying hotel suite -- the first and only cabin of its kind to offer a trio of compartments including a living room space, bedroom and en-suite bathroom, complete with shower.
A personal 'Jeeves,' trained at the Savoy Butler Academy in London, is also on hand to cater to guest whims, while a dedicated concierge team will look after passengers' travel experience from ground transport to cuisine and amenities.
One rung down from The Residence is the airline's First Apartment class, private suites that come with reclining armchairs and full-length beds, as well as a chilled minibar and personal vanity unit and wardrobe.
The same concept is also available on the airline's B787 aircraft, pitched as First Suites.
For Muslim flyers, both the new A380 and B787 aircraft will also offer designated prayer areas which will be curtained off and equipped with real-time electronic Qibla-finder, showing the exact direction of Mecca based on the aircraft's geographical position.
When it comes to luxury travel, carriers out of the Middle East have the market cornered.
Dubai-based carrier Emirates offers a luxury private jet service that divides the aircraft into 10 private self-contained suites with lie-flat beds, and a large shower spa that features heated floors, marble accents, and luxury toiletries from Bulgari.
Meanwhile Qatar Airways is expected to launch later this month a new all-business class flight from Doha to London that will accommodate 40 passengers on a single-aisle A319.
Check out Etihad's video of its A380 at http://bit.ly/1sarr7m.