British Airways launches animal channel to de-stress passengers


, Last Updated: 11:18 AM ET

British Airways has exhausted every last cat and dog pun to launch its latest in-flight entertainment program, which will use man's best friends in the aim of getting passengers to "paws and relax."

That's the name of the airline's latest in-flight channel, which will become available on long-haul flights beginning in September.

"Paws and Relax TV came when we were doing some research into different types of content that will help our customers to relax and enjoy their flight," said Richard D'Cruze in a YouTube video.

"And we discovered some scientific research that proves watching images of cute animals can actually lower your heart rate and reduce stress levels."

The line-up includes shows like the animated "Simon's Cat," "Secret Life of Cats" and "America's Cutest Dog."

The British airline is the latest to tap into the healing powers of cute, furry animals. The Los Angeles International Airport unleashed its secret weapon last year in a program dubbed PUP -- Operation "Pets Unstressing Passengers."

The new breed of airport workers are dispatched to patrol the terminals and sniff out anxious, stressed and tired travelers, and offer up a nose and a hiney for a quick cuddle.

And for the frequent flying pooches, Virgin Australia expanded its loyalty program to pets, so that Fido and Fluffy can accrue the air miles they're due.