The goals of the slogan and advertising campaign are to lure to the state adventure-seeking young people with a "thirst for authenticity" and to combat the misconception that there's nothing to do in New Mexico. FULL STORY
Got 48 hours to explore Phoenix? The sun-drenched city, the nation's sixth-largest, which boasts up to 300 sunny days a year, is growing fast. FULL STORY
Time and again, Arizona's sprawling, sophisticated Scottsdale community is rated highly by travel and parenting magazines for its family friendly features. FULL STORY
